OutdoorGB.com To launch An Innovation In Eyewear

OutdoorGB.com the leading outdoor clothing and equipment retailers, are taking heed of the medical warnings associated with the increased exposure to UVA and UVB rays this summer, with the launch of their 2009 sunglasses collection featuring designs from Serengeti, Julbo and Bolle. Shocking figures show that daily exposure to UVB in very bright sunlight over long periods may cause cataracts, aging of the delicate eye area and even loss of sight in extreme cases.

Chief executive of OutdoorGB.com, Edward Giles, said, “We have all been eagerly anticipating the launch of our new sunglasses collection, and we are delighted that we are able to offer designs from Serengeti, Julbo and Bolle. When looking for a new pair of sunglasses, it is advisable to choose ones that offer at least 98 per-cent protection from both UVA and UVB rays. If your budget will allow for a more expensive product, this may be advisable, as these can often block 100 per-cent of UV rays.”

Born in Florida, the Serengeti range of sunglasses combine performance, elegance, protection and style, ideal for a sun soaked beach holiday or when hitting the slopes. Making use of photochromic technology, each lens reacts to UV light intensity and automatically alters the amount of light allowed through the lens, depending on the conditions, proving to be an innovation in eyewear design.

When you purchase a pair of Serengeti sunglasses, Spectral Control technology provides unparalleled hi-definition contrast and superior colour enhancement by filtering specific colours in the visual light spectrum. Resulting in clear images and a crisper images, this process means that the images you take in maintain a natural non-distorted colour balance.

Endorsed by the Hollywood actors Val Kilmer, Peta Wilson, Patrick Dempsey and James Denton, there really is no compromising when it comes to style. The brand has even teamed up with the winner of 51 Grand Prix, Formula 1 Great, Alain Prost, who not only endorses the brand, but has offered his input in the creation of the Alain Prost collection.

Edward Giles, from the firm who offer watches, heart rate monitors, and outdoor clothing, said, “ Julbo sunglasses are another staple product in the new collection and since they first begin making eyewear in 1888 from their headquarters high in the Jura Mountains of France, Julbo have manufactured multi-sport eyewear for elite outdoor athletes as well as mainstream users. These sunglasses are extremely hardwearing and the new collection is extremely innovative.”

Making use of PolarHD lenses, the travel range of eyewear has been tailored to suit those indulging in watersports or diving, as they actively work to eliminate glare from the water’s edge, whilst still providing the user with unbeatable high definition vision.

Suitable for mountainous areas and desert landscape, Cameleon Lenses from the Julbo range, are light sensitive and turn lighter or darker depending on the conditions, making use of polarisation, glare from the snow can be eliminated.

Finally, the last brand to grace the new range is Bolle. Creating premium sunglasses, ski goggles, safety eyewear and military and tactical eyewear since 1888, Bolle sunglasses combine fit, fashion and comfort and offer the user with advanced sport-specific lens technology. Their Coral Sunglasses are ideal for a variety of sports and their Thermogrip rubber nose pads ensure that these frames do not slip off your face, even when taking part in the most vigorous exercise. Making use of Polycarbonate lenses, Bolle sunglasses not only make use of premium-grade plastic resin lenses, they are 20 times more resistant than glass, and a third of the weight.

Mr Giles added, “We are really excited about our new sunglasses collection, and encourage anyone looking to purchase a new pair of shades ahead of the summer season to visit our website at www.outdoorgb.com.”

Editor’s Note: OutdoorGB.com is represented by online advertising consultancy, Top Position. Please direct all press queries to Tina Clough. Email: tina@topposition.co.uk or call: 01623 726 233.